As a brand, Blackbeard strives to capture the adventurous spirit of the local community by providing fresh roasted coffee, challenging the status quo established by national coffee chains. The company started out small, roasting batches one pound at a time which were sold at local markets and fairs. In response to customer demand, Blackbeard has grown with the city of Greenville and its loyal customers to become a

substantial commercial wholesale and retail operation with a brick and mortar location on Greenville’s Fifth Street, just a block away from East Carolina University’s main

campus.